Mud Blasters is a playful, interactive collectible line I helped develop during the 2025 Monster Jam rebrand, featuring trucks that transform from muddy to clean with warm water and back with cold. I designed the packaging, led illustration direction, and created the full iconography system, giving Mud Blasters a bold, distinctive personality within the refreshed Monster Jam universe. Every detail, from layouts and graphics to the mud to clean reveal, was crafted to maximize shelf impact, collectibility, and fan engagement. The launch resonated immediately, with some trucks already reselling for up to $80 on eBay, proving the line’s popularity and instant fan excitement.

MONSTER JAM : MUD BLASTERS -
CREATIVE DIRECTION / PACKAGE DESIGN

CREATIVE DIRECTION  +  DESIGN                                            Package Design / Segment Identity / Illustration Direction /  3D Render Direction  
Structural Engineer : Kyle Crossland                                                                              Illustration :  Chad McCown / MDA                                                                                           Senior Art Director : Gabriel Hernadez
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Monster Jam Rebrand

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Alan Fletcher: Art and Typography