Mud Blasters is an interactive collectible line I helped develop in the 2025 Monster Jam rebrand, featuring trucks that transform from muddy to clean with warm water and back with cold. I designed the packaging, created the full iconography system, and led illustration direction, giving Mud Blasters a bold, playful personality within the refreshed Monster Jam universe. Layouts, graphics, and the mud to clean reveal were crafted to maximize shelf impact and fan engagement. The launch resonated immediately, with some trucks already reselling for up to $80 on eBay, demonstrating instant popularity and excitement.
MONSTER JAM : MUD BLASTERS -
CREATIVE DIRECTION / PACKAGE DESIGN
CREATIVE DIRECTION + DESIGN Package Design / Segment Identity / Illustration Direction / 3D Render Direction Structural Engineer : Kyle Crossland Illustration : Chad McCown / MDA Senior Art Director : Gabriel Hernadez