I joined Monster Jam in the midst of the 2024 rebrand, stepping into a high pressure, high impact project with dozens of SKUs to align across all packaging and segments. The team and I used the single pack design as our foundation and flushed it out across the full line, refining layouts, visuals, and hierarchy. The brand evolved from the old orange dominant look to a modern, energetic identity with vibrant graphics and playful details, strengthening shelf presence, supporting expanded licensing, and driving fan engagement for the newly launched rebrand.