I joined Monster Jam mid 2024 rebrand, diving into a high pressure role with dozens of SKUs to align across packaging and segments. The team and I used the single pack design as our foundation and flushed it out across the full line, refining layouts, visuals, and hierarchy. The brand evolved from the old orange dominant look to a modern, energetic identity with vibrant graphics and playful details, strengthening shelf presence, supporting expanded licensing, and driving fan engagement. Over the last five years, Monster Jam has experienced continuous growth, reaching $209 million in sales in 2024. All segments, including die cast, playsets, RC, and Mini Jams, are performing strongly, cementing Monster Jam as the number one licensed vehicle brand worldwide!