Every week, we hit the road to a new motel in a different town, developing logos, signage, and episode specific graphics that elevated each location’s visual identity. As a key part of the design team and regularly featured on the show, I helped develop cohesive visual themes that captured each motel’s unique vibe. Inspired by the warm, community focused style of Chip and Joanna Gaines, we brought each space to life with visuals that told local stories and energized the guest experience.

I created everything from logos and wall art to merchandise on tight deadlines, all while set dressing and sourcing unique pieces for each location. It was a full throttle design experience that reshaped how I approach storytelling, place making, and branding.