HUCK’S BOOCHA - BRAND IDENTITY / PACKAGING CONCEPT

Huck’s Boocha is a beverage concept delivering fresh, raw, and organic kombucha crafted with care. No fluff, just real ingredients and probiotics. Feel good, look good, naturally. Available in three distinct flavors, each paired with its own bold, cohesive look that brings a unique personality to the brand.

Huck’s is an ode to simple. The name feels laid back and familiar, setting the tone for a brand rooted in honesty and ease. The design is clean and sleek, with just enough edge to feel fresh. Vintage inspired igloo coolers add a nostalgic touch, blending timeless charm with modern clarity. A personal project exploring how minimal design can still carry warmth, character, and meaning.

CREATIVE DIRECTION  +  DESIGN                                    
Concept Development  /  Brand Identity  /  Illustration
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