As part of the Monster Jam rebrand, I was responsible for updating the Marvel segment to align with the franchise’s new high energy identity. The challenge was to merge Marvel’s iconic strength with Monster Jam’s grit, adrenaline, and excitement. I adapted color palettes and graphic treatments to create a cohesive system that works seamlessly across packaging and branding. The identity brings comic book heroism into Monster Jam’s larger than life world, resulting in a unified, instantly recognizable look that feels fresh and dynamic.