As part of the Monster Jam rebrand, I updated the Marvel segment to align with the franchise’s new high energy identity. The challenge was to merge Marvel’s iconic strength with Monster Jam’s grit and adrenaline. I adapted color palettes and graphic treatments to create a cohesive system that works seamlessly across packaging and branding. The identity brings comic book heroism into Monster Jam’s larger than life world, resulting in a unified, instantly recognizable look that feels fresh and dynamic.